Emma-Jane Mackinnon-Lee: Thriving Digital NFT Fashion For Gamers, Plus - Bored Ape Yacht Club, Disaster Girl NFT, Digital Race Horses, 1st NFT-House Combo, And More

Day after day, especially during the pandemic, the gaming industry grows significantly, becoming more prominent than ever before. Emma-Jane Mackinnon-Lee jumped into this thriving ecosystem and founded DIGITALAX, the first digital fashion NFT protocol and marketplace for eSports and gaming. Joining Edge of NFT hosts Eathan Janney, Jeff Kelley, and Josh Kriger, she explains how providing outfits to gamers give them a unique experience and opportunities to build brand and increase monetization. Emma-Jane also explains the role of digital fashion in reducing waste in the ever-growing fashion sector and building a community empowering indie creators. Emma-Jane and the hosts also dive deep in discussing the Disaster Girl meme NFT selling for half a million dollars, how NFT impacts real estate acquisitions, and wrap up with thoughts about crypto investment theses. They even explore digital animals find themselves in the realm of NFT with the rise of the Bored Ape Yacht Club and the zed.run digital horse racing platform.

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